Deciding on strategy before campaign execution is imperative to maximizing ROI. After a preliminary audit, we focused resources on building out a sales pipeline to educate potential customers. Targeted ads directed leads to a user-friendly website that educated on the steam cleaning process before offering an appointment for a free phone estimate.
Local Search Optimization
After launching the site and integrating Google analytics, we focused on optimizing A1 for local search. We created a landing page for each city in A1’s service vicinity to help them be found on mobile location based search. To help them aggregate positive reviews in the local directory listings, we launched a reputation management campaign that allowed customers to easily leave feedback from their mobile phones.